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UP Inspired Kitchen: Reimagining Brunch




UP Inspired Kitchen wants to elevate your daytime dining game with healthy, chef driven breakfast, brunch, and lunch.

Located in the new section of the Shops at Starwood in Frisco, the new fast-casual concept is bringing a ton of California flair to Texas, right alongside our new Toyota neighbors (welcome, btw, y'all).



What you'll find on the menu at UP are dishes you don't have to feel guilty about, plus some fun "cheat day" options (for people like me, Hallelujah!).

Founded by Mike Luther and his wife Rachel (Rae) Phillips-Luther, their mission at UP is to "inspire you to feel your best so you can be your best". Mike runs the day to day operations at the restaurant and his passion is evident when you meaet him. The inspiration for their restaurant was to provide a place with a healthy, flavor-filled menu, that any family member can enjoy. Explains Rachel, “Our family is our world. UP was inspired by our family’s values: heart, health, and happiness. We offer better for you food served in a lively atmosphere, and our guests tell us they leave inspired to do more. We hope UP Inspired Kitchen makes it easy for the North Dallas community to eat well, feel great and live fully. Every day we have an opportunity to be a happier version of ourselves and UP makes it easy to make that a reality.”

Zucchini Salad - that pulled chicken is delicious and juicy
The menu at UP was a collaboration with Todd Duplechan, an award winning Austin-based chef who is passionate about clean, responsibly-sourced, low glycemic recipes that leave you feeling good after you finish your meal. You'll find classics with a healthy twist, like their Biscuits 'n Groovy - a gluten-free dish featuring a tasty corn and Serrano muffin topped with a cage-free egg and cauliflower gravy that really had me fooled. Believe me, I go into all healthy situations a skeptic, and what they're making here at UP really does taste GOOD.

Biscuits 'n Groovy

UP  caters to those following a Whole 30, Paleo or gluten free diet with a variety of vegetarian, vegan and gluten-free entrees and a kid’s menu.

Veggie Toast (also shown in cover photo)

If you're like me and interested mostly in the "cheat day" entrees, you can't go wrong with the Breakfast Burger, UP cakes, French Toast, Huevos UPcheros, or Short Rib Grilled Cheese. I can't wait to return and try them all! And look, it still comes with a healthy side, so stop judging me.




To wash down your feel good meal, choose from Buda Juice, Holy Kombucha (it's on tap), Limitless Coffee, Manny's Cortado, and local brews also on tap. UP's full espresso bar additionally serves Bulletproof Coffee. When fully indulging, do not miss the Mimosa Sampler , which comes with a bottle of champagne, two fresh juices, and kombucha.



UP is open daily from 7a.m. – 3 p.m., and seats guests in the dining room, coffee bar (powered with numerous outlets) and exterior patio (which features a small playhouse for the littles). For more information visit.

UP Inspired Kitchen
the Shops at Starwood
5285 North Dallas Parkway Suite 400
Frisco, TX 75034












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